The Last Call: New York City Nightlife Photo-Book
Book. DJ Price's photo book of NYC nightlife, flipped through on air.
House of Barth (House of Bartholomew)
Brand. Brooklyn designer Barth Holder III's NYC clothing line, a friend of the show; his hat sat on the set table.
Coherence (breathwork app)
App. The app behind the 10 a.m. global breath sync, built by brothers Jack and Nick Sweeney.
jeen-yuhs: A Kanye Trilogy
Documentary. Three-part documentary on Kanye West's early career by Coodie & Chike, recommended on air.
Y Combinator
Organization. Held up as the model for Summit 68 as an incubator for young builders.
Superman's Not Coming (Erin Brockovich)
Book. Erin Brockovich's book on America's water crisis, flagged for a future segment alongside the Flint water crisis.
Flint, Michigan water crisis
Topic. Cited as an example of what neglect does to public water.
Atomic Habits (James Clear)
Book. Used to explain how small daily actions compound.
1984 (George Orwell)
Book. Referenced in the conversation about technology and conditioning.
The Art of War (Sun Tzu)
Book. Cited on preparing before an opportunity shows up.
Time Out Market New York
Venue. One of the places DJ Price has a residency.
Monsanto seed-patent lawsuits
Topic. Raised as a caution before a planting demo.
General Magic (documentary)
Documentary. Documentary on the Apple spinout that built an early smartphone in 1994; recommended on air.
Summit 68
Venue. The Brooklyn studio the show films from, and a show sponsor.
Parker Worth: writing your future self
Post. A post about writing the story of your future self in cursive every day, used to open the segment on the mind.
The Superhuman World of Wim Hof: The Iceman (VICE)
Documentary. Shown as an example of what breath and focused intention can do, with Wim Hof climbing in swim shorts.
The Telepathy Tapes (Ky Dickens)
Podcast. Podcast about nonspeaking autistic people and claimed telepathy, discussed as a lens on the mind. Critics dispute its methods, so a critical review is linked too.
Breath: The New Science of a Lost Art (James Nestor)
Book. The book on the table while explaining why breathing matters, including the breaths-per-day figure and nose breathing.
Masaru Emoto's water-crystal claims (behind the rice experiment)
Topic. The claim that thoughts and words change water, which the love / hate / ignore rice experiment sets out to test.
How your belly controls your brain (Ruairi Robertson, TEDx)
Talk. A talk on the gut-brain connection and the vagus nerve, shown during the mind segment.
Choose Love Movement (Scarlett Lewis)
Organization. Nonprofit founded by Scarlett Lewis from her son Jesse's message, "Nurturing Healing Love," also the title of her book.
Comedy Social
Brand. Live-to-tape comedy brand that partners with the show; upcoming events were shown on air.
Flora Jaz
Brand. Flowers and hospitality for the show.
Nature's Fuel
Brand. The plant spray shouted out at the close of the show.
doTERRA
Brand. The essential oils mentioned while talking about setting the tone with scent.
New York Metro Weather: last 8 p.m. sunset until 2027
Post. The fun fact that opened the show: Monday's sunset was the last at 8 p.m. or later until May 9, 2027.
Light Lab
Organization. Maker of Nature's Fuel; Ep 2 guest Dr. Igor Nazarov is introduced as its chief scientist.
Dr. Igor Nazarov
Person. Recapped as last week's guest (Ep 2) on manifestation and the mind; his USSR psychic-research story was teased but not told.
DJ Price
Person. Recapped as the Ep 1 guest; his music plays during breaks and he was DJing at Time Out Market that night.
The Rogue Panda (Chef Paul)
Venue. Chef Paul from this plant-based Chinese spot at Time Out Market was booked to teach lo mein; he couldn't make it and was rescheduled.
Hydrangeas drink through their petals
Topic. Jaz's care tip for the birthday hydrangeas: cut the stem at an angle and soak the whole bloom, because the petals take up water.
Drugs smuggled in imported flower shipments
Topic. Jaz says she got rashes working in a flower shop and later linked it to cocaine residue in South American flower shipments. Hosts want a full segment on it.
Box breathing
Topic. Given as one example of a breathing pattern that calms the nervous system.
Evak airtight container (Prepara)
Brand. The vacuum-press canister holding the show's loose tea.
World Frequency Day
Organization. Taylor explains 11/11 and that Summit 68 will be the New York City hub, with events in London, Dubai, Italy, South America and Africa.
The Frequency School
Organization. Maejor's team behind World Frequency Day and the sound-frequency movement.
Maejor
Person. Musician and Frequency School founder; Taylor tells his story of getting into frequencies and sound healing.
Earth Moods: Frequencies (Vol. 1), Maejor x National Geographic
Post. The frequency soundtrack Maejor made with National Geographic, shown on screen.
Seek (mold-free coffee)
Brand. Taylor's unplanned plug for Caleb's mold-free coffee and its new iced espresso in a can.
Is coffee the second most traded commodity after oil?
Topic. Taylor's aside while plugging Seek.
Mold toxins in coffee (ochratoxin A)
Study. Basis for Seek's claim that ordinary coffee brands contain mold.
Hover (sparkling matcha)
Brand. Charlie's New York sparkling matcha, shown on screen; promised for next Friday, and Charlie will come on.
Town Cove Tap House (Cape Cod)
Venue. Venue for The Comedy Social's Cape Cod show (Sun Aug 23, 4 PM).
Founder Life NYC
Post. Instagram creators who featured The Comedy Social; their video played on air.
Connor O'Brien (comedian)
Person. Comedian in the Comedy Social clips ('Keep it going for Connor O'Brien').
Freddie New's letter to his brother Harry
Post. Taylor read the whole letter on air, about unity and choosing your perspective.
Nina Kulagina
Person. Background for Dr. Igor's teased story about watching Soviet psychic and telepathy research. The story didn't air.
Stargate Project (US psychic research)
Topic. Taylor: 'America was also doing the same thing… in the 1970s'.
Fungi and mycoremediation
Topic. Teased as the fungi segment ('they also clean oil supposedly'). It didn't air.
Pasta carbonara (origin)
Topic. Jaz's pantry carbonara. Taylor looked up its Roman origin and the earliest written recipe, a 1952 Chicago guidebook.
Trader Joe's Italian spaghetti
Brand. Shouted out as the pasta used in the carbonara.
Rocco on the Rocks (Rocco Pecoraro)
Brand. Guest Rocco Pecoraro's happy-hour show: he makes a drink each episode and rates it in his "Scrump or Dump" tasting segment; Taylor was a past guest (Season 2 Ep 1 clip shown at 1:24:02).
Rocco Pecoraro
Person. Guest: host of Rocco on the Rocks and award-show talent liaison; told his Hawaii (Makawalu), VMAs and Gregory Maguire stories.
Spontaneous group synchronization of movements and respiratory rhythms (Codrons et al., 2014)
Study. Taylor said studies show people in a room start breathing in sync within minutes and promised to pull one up; this is one peer-reviewed study on that effect.
Mindset: The New Psychology of Success (Carol S. Dweck)
Book. Theme of the day was perspective and mindset; Taylor cited growth-mindset studies and how self-talk affects health.
Ryan Seacrest
Person. Rocco's red-carpet hosting inspiration ("unofficial mentor") from growing up watching E!.
Giuliana Rancic
Person. Rocco grew up watching her and Seacrest interview celebrities on E!.
Farm in Clifton, NJ (heard as 'Plox Farm')
Venue. Where the pears for the sangria (and the tomatoes) came from; Taylor showed the farm's website on screen.
Cucuzza squash ('gagootz')
Topic. Jaz: it's 'gagootz' season; the Italian summer squash came up as Rocco and Jaz bonded over Italian families.
Pura Vida
Topic. Taylor ties the Costa Rican saying ('let life be, you'll figure it out') to Rocco learning to uncork wine on air; one of the day's sayings from around the world.
Makawalu
Topic. Rocco learned it from a ranch tour guide in Hawaii: 'seven perspectives', you can't change what happened but you can change your perspective.
Frequency Friday @ Night
Brand. Taylor explains the third-Friday evening show: a panel of mediums and psychics doing live readings.
Patricia (medium, co-host of Frequency Friday @ Night): post about her son Christian
Post. Taylor read a post by Patricia about coping after her son's passing ('this trauma does not define you') to illustrate holding two emotions at once.
Enza's Restaurant & Pizzeria (Hawthorne, NJ)
Venue. Rocco's family restaurant: his uncle Santo owns it and his dad and uncle are the chefs; Santo was on Rocco on the Rocks Season 2.
Caffè corretto
Topic. Rocco made one with Uncle Santo on his show: espresso with a shot of Sambuca.
Shitty Glitter (Burning Man theme camp)
Organization. Patrick called in from the playa during build week: a ~70-person bed-and-breakfast-themed camp with a 'Party Parlor', Wednesday party and Friday spa day; join via the intake form on its site.
Patrick (Shitty Glitter camp)
Person. Guest by video from Black Rock City: walked through camp build, Mud Burn 2023, the Man and Temple burns, and the 10 Principles.
Burning Man
Organization. The whole Shitty Glitter segment: how newcomers go (free camp vs theme camp), city size (Taylor looked up ~3,700–3,900 acres), the Man burn Saturday and the silent Temple burn Sunday.
Burner Express Bus
Organization. Patrick: one way to go as a newcomer is to hop on the Burner Express with your bag and free-camp.
ShiftPod
Brand. Most campers sleep in ShiftPods, insulated tents made for the desert.
FishTank art car
Topic. Taylor asked about it: a mutant vehicle with a giant fish skeleton on top and tank treads below, built on a truck with no suspension.
Burning Man 2023 flooding ('Mud Burn')
Topic. Patrick on sheltering ~100 campmates for 3–4 days when rain turned the lake bed to mud; his father-in-law did 3 weeks that year.
The 10 Principles of Burning Man
Topic. Patrick's advice to first-timers: read the 10 Principles before you go; they're why the city works ('the Bible of Burning Man').
Burning Man Temple burn
Topic. Patrick: the silent Sunday burn where people say goodbye to loved ones they've lost.
Onewheel
Brand. Taylor wondered if her Onewheel would work on the playa where everyone gets around by bike.
MTV Video Music Awards (VMAs)
Topic. Rocco's first award show as a talent liaison; photos on screen included Ariana Grande at last year's VMAs.
Snooki (Nicole Polizzi) / Jersey Shore
Person. Rocco's first talent interaction at the VMAs was the Jersey Shore cast; he met Snooki.
Ariana Grande
Person. Rocco's photo with her from last year's VMAs, during the Wicked era.
Wicked (novel, Gregory Maguire)
Book. Rocco had a one-on-one coffee with the author; the book became a Broadway musical and later a film, which Maguire said he didn't expect to live to see.
Gregory Maguire
Person. Author of Wicked; Rocco's coffee story as a lesson on timing and patience.
Dancing with the Stars (ABC)
Topic. Rocco's number-one goal; he pitched himself on air ('ABC, if you need it').
Baked by Melissa (Melissa Ben-Ishay): Come Hungry and the Green Goddess Salad
Book. During the bruschetta, Rocco praised her TikTok chopping videos and salad cookbook.
Wabi-sabi
Topic. Taylor on the studio plates: beauty in imperfection, tied to the mindset theme.
Erin Brockovich (2000 film)
Documentary. Trailer pulled up on screen; Julia Roberts plays her.
Hinkley groundwater contamination (PG&E)
Topic. The case: Pacific Gas & Electric leaked hexavalent chromium into Hinkley's groundwater; settled for $333M in 1996.
Chromium-6 (hexavalent chromium) in drinking water
Topic. Called on air 'the Erin Brockovich chemical'.
PFAS ('forever chemicals')
Topic. Named as one of the chemicals in everyday water.
Microplastics
Topic. Named alongside PFAS and chromium-6 as things 'we're now learning' are in water.
How much water Americans use per day
Study. Taylor cites Brockovich: the average American uses 100 gallons a day. USGS puts indoor home use at about 80–100 gallons; EPA says 82.
Ceylon tea
Topic. The tea of the day in the opening tea ritual ('Ceylon leaf').
Frequency Friday website V1 (frequencyfriday.nyc)
Post. Taylor walks through the unedited, AI-built first version of the show's site and its mood board to show what AI gets wrong.
Talks with Taylor (YouTube channel)
Organization. Taylor explains the show is temporarily streaming on her Talks with Taylor channel until its own YouTube launches.
Real Caribbean Pot
Brand. Chef Paul's mom's Jamaican restaurant; best time to go is 2 AM.
Ackee and saltfish
Topic. Jamaica's national dish; Paul explains ackee is toxic unripe and opens itself when ready.
Salt cod in the Caribbean
Topic. Paul says salted cod came to Jamaica via long ship voyages and the slave trade.
Le Répertoire de la Cuisine (Louis Saulnier, 1914)
Book. Paul's go-to culinary-school book: recipes with zero measurements, all technique.
Kwame Onwuachi / Patty Palace (Tatiana)
Person. Panel talks about a chef with a patty spot at Time Out and asks 'Have you been to Tatiana?'.
Jamaican beef patty
Topic. Taylor has never had one; the crew promises to 'put her on'.
Global Thai program
Topic. Paul: Thailand has a government program that sends chefs abroad, which is why Thai restaurants are everywhere.
Ooni pizza ovens
Brand. Taylor's husband Frankie makes pizzas in their backyard Ooni oven.
Luis "Louie" Ruelas
Person. Co-founder of Kova; came from marketing and media; married to TV personality Teresa Giudice.
Sasha Prendes
Person. Cuban-American singer turned live-shopping host; did $3K in her first week selling perfume live; on Kova's homepage.
Kova (live-shopping app) + Kova Academy
App. Luis and Sasha's platform: creators go live and sell products from Kova's marketplace on a channel they own; Kova Academy teaches selling.
Kova NYC live-selling challenge ('Creators Got Talent')
Topic. A planned November challenge in NYC: 100 contestants trained to sell live, whittled down, with a cash prize; signup list going up Sep 12.
Live shopping market (China vs US)
Study. Luis: live shopping is a trillion-dollar playbook in China versus about $25B in the US in 2025.
TikTok
Brand. Discussed as the platform that made live shopping big in the West; Luis tells an origin story about it starting as a video editor that YouTube cut off.
Whatnot
App. Named as the collectibles-focused live-shopping 'behemoth' alongside TikTok Shop.
September 11 attacks (25th anniversary)
Topic. Taylor opens with a moment of remembrance.
Brennen Studenc
Person. Featured guest (on Google Meet from South Carolina): ultrarunner who twice attempted 100 miles, builder of the Oracle app; talked faith, effort and attitude, silence, and waking without an alarm.
Oracle (Brennen Studenc's voice-journal app)
App. Brennen demoed his app on air: you voice-record "thought dumps" through the day and it asks you nightly reflection questions. Not a habit tracker. Still in TestFlight.
Project 52 (deck-of-cards running challenge)
Topic. Brennen flips a card each morning and runs that many miles (J/Q/K = 11/12/13, ace of spades = a marathon), 52 days in a row; he was on day 2.
Backyard ultra ("last man standing" format)
Topic. Format Brennen used for his solo 100-mile attempt (4-mile loops, one hour each, start on the hour) and his next goal; a friend went 200 miles in one.
Andy Glaze (ultrarunner)
Person. Brennen ran into him in Central Park while in New York and ran a couple of miles with him.
"This too shall pass" and King Solomon's ring
Topic. Brennen's mantra when he started running in 2021; he said it was inscribed on King Solomon's ring.
Matthew 18:3 ("become like children")
Topic. Verse Brennen returns to about keeping a childlike, curious mind with no fear of judgment.
Bruce Lee: "There are no limits, only plateaus"
Topic. Quote Brennen uses for pushing through: your mind quits before your body does.
Limitless (2011 film)
Documentary. Brennen compared running to the "Limitless pill": tapping into higher consciousness. Taylor said she would check it out.
Misogi (one hard challenge a year)
Topic. Practice Brennen described: try something physically hard once a year with at least a 50% chance of failure; the word means purification.
Waking without an alarm / morning sunlight and the nervous system
Topic. Brennen stopped using an alarm, wakes with the sun and runs first; says his energy and gut improved as his circadian rhythm reset.
Dr. Martin Picard and the energy resistance principle
Person. Taylor connected Brennen's voice-journaling to Picard's work on energy flow in the body ("less staticky, more clear signal").
In Praise of Wasting Time (Alan Lightman)
Book. Taylor recommended it after Brennen talked about long drives in silence: time that looks wasted is where thinking happens.
Coherence's "The less you breathe, the longer you live" page (proposal for Blueprint)
Post. Taylor walked through a page Nick built (breaths per minute vs lifespan, from mouse to a turtle at ~4 breaths/min and 194 years) that looked like a Coherence proposal for Bryan Johnson's Blueprint; she said she'd add it to the hub.
Bryan Johnson's Blueprint
Brand. The Coherence page highlights Bryan Johnson's routine; Taylor called him "the guy that wants to live forever".
Dr. Simon Goddek
Person. Planned live guest: homesteader who left Europe around 2020-21; his reset.goddek.com lets people stay on his homestead in exchange for work. Starlink failed in bad weather, so Taylor promised to try again next week.
frequencyfriday.nyc (show website) and Instagram
Brand. Final website shown on air (split-flap ticker, Collective of friends of the show, TV-screen links, past transmissions); Instagram is @frequencyfriday.nyc. Website IG link was out of date after a name change.
Presidente deli, Red Hook
Venue. Shout-out for the bacon, egg and cheese Taylor had that morning.
illy Art Collection cups
Brand. Espresso served in illy Art Collection cups before the bouquet build.
Ikebana (Japanese flower arranging) and the kenzan
Topic. Jazz described taking Ikebana classes: a flat vase, a spiked kenzan, branches whose cherry blossoms bloomed within a week.
Processing stems (no leaves below the water)
Topic. Jazz's tip: strip leaves that would sit in water because they harbor bacteria; cut stems on an angle; keep all stems submerged.
Mystical World…The Other View (Lyndhurst, NJ)
Venue. Patricia and Dev's reading studio in Lyndhurst, NJ; they join Frequency Friday on the third Friday of each month for live readings. Motto: "Change your perception, change your life."
Patricia Farrell (physical medium)
Person. Guest. Medium for over 20 years (she says 27) who shared how she has been living as both mom and medium since her son Christian (20) died on Aug 2, 2026.
Dev (Dev Markowitz, Devineguidance Tarot)
Person. Guest and Patricia's studio partner; an intuitive tarot reader who drove Patricia that night and told her side of it.
"Sunshine on My Shoulders" (John Denver)
Topic. Patricia's song for Christian; she heard him singing it in her head the night he died.
Lennon's white suit (Abbey Road cover)
Topic. Patricia says spirits who keep working through the living show up in a white suit, and John Lennon is the one who explained it to her. She offered to tell the full Lennon story another time.
"Good Riddance (Time of Your Life)" (Green Day)
Topic. A line from it set off Patricia's third "you could have done anything" moment with Jesus. On air nobody could name the song until (she says) Christian named it.
"Silent Lucidity" (Queensrÿche)
Topic. One of the early sign songs Dev remembered.
"(I Can't Get No) Satisfaction" (The Rolling Stones)
Topic. Came on the radio the day Patricia wore Christian's Stones concert shirt.
Metatron (archangel)
Topic. Patricia says Metatron warned her of a 'portal' and a compromised digestive system the day before her stomach illness, which she reads as a purge.
Lion's Gate portal (8/8)
Topic. Named next to the 11:11 portal as the well-known 'portals', set against the smaller moon-in-Sagittarius one Patricia felt.
Psalm 23 ("The Lord is my shepherd, I shall not want")
Topic. Patricia ties Christian's line that there are 'no desires' on the other side to Psalm 23.
Conservation of energy (first law of thermodynamics)
Topic. Taylor's point that energy can't be created or destroyed, only moved, as a science view of continuation.
"Oh Very Young" (Cat Stevens)
Topic. An early sign song. It came on while Patricia sat at a light outside a funeral home on the day of the show.
"Peace of Mind" (Boston)
Topic. Playing in Patricia's car the day, stuck in traffic, she asked God to 'show me something different'. That same day she first noticed Mystical World.
Candid Camera / Allen Funt
Topic. Patricia's old joke: 'Is Allen Funt going to jump out and say smile, you're on Candid Camera?'
Emery Worldwide Airlines
Organization. Patricia's 1999 job, handling USPS Priority Mail. That's where she met her first mentor, Belinda ('Bee').
House of the Dragon (Game of Thrones prequel)
Topic. Patricia says Christian told her to start her story with his crossing and save the backstory for the 'prequel'.
Papyrus (typeface)
Topic. Patricia chose Papyrus for her memorial tattoo. Candles in her drawer were labeled Papyrus with a hummingbird on them, right after a gray hummingbird visited.
August 28, 2026 partial lunar eclipse
Topic. The 'eclipse full moon weekend' (a Friday into Saturday) when Patricia had a big fear lesson: put her own state of mind first.
"Dig it or don't" (Patricia's planned shirt/hat)
Post. Patricia's motto; she plans to put it on a t-shirt, and Taylor wants it on a hat.
Rob B. Campbell
Person. First guest (virtual, from Miami): creative producer, ex-Apple post-production consultant, SAG actor; met Taylor on a vertical comics project; unfiltered talk on his wellness tool belt.
Tyler Stambaugh
Person. In-studio guest: finance → 9 yrs management consulting → co-founder & CPO of MAGNETIQ (left ~3 months before the show); on community vs audience building.
MAGNETIQ
Brand. Tyler's company (heard as 'Magnetic'): platform to help brands build and measure real customer communities; started in the blockchain/NFT era.
GLP-1 drugs: Ozempic/Wegovy (semaglutide)
Topic. Taylor raised news linking Ozempic to vision loss; Rob explained the GLP-1 family he has used.
Semaglutide and NAION vision-loss study (Hathaway et al., JAMA Ophthalmology 2024)
Study. The study behind the 'Ozempic and vision loss' headlines Taylor mentioned; found an association, not proven cause.
Zepbound / Mounjaro (tirzepatide)
Topic. Rob showed his Zepbound pen; says he lost 50 lb on it since 2022 with gym + diet, no vision issues.
Retatrutide
Topic. Investigational triple-agonist Rob switched to; he noticed vision loss around then (no causal claim). Not FDA approved.
Bupropion + naltrexone
Topic. Rob's long-term medication; the combination is also used for weight loss.
NAD+
Topic. Rob's brother takes it; Rob showed his prescribed NAD+ pen.
Vitality Health & Wellness (Dr. Andrew Levinson), Miami Beach
Organization. Rob's new doctor, 'both Eastern and Western' and a psychiatrist.
Sitara (Sitara Meditation)
Person. Rob's meditation teacher, trained in Osho's teachings; was leading an event at Faena the same day; her 21-day breaking-patterns challenge.
Faena Hotel Miami Beach
Venue. Where Sitara was hosting a meditation event during the show.
Osho
Person. Spiritual teacher whose teachings underpin Sitara's meditation and the 21-day challenge.
The '21 days to form a habit' idea
Topic. Rob said science supports 21 days to change a habit; the best-known study found a median of 66 days.
Hoffman Institute (Hoffman Process)
Organization. Week-long personal-growth retreat Rob did a year or two ago and loved.
Bobby Campbell & BBC International
Brand. Rob's late father, a footwear titan; BBC International (now run by Rob's brother) brought light-up kids' shoes and Heelys to market.
L.A. Gear light-up sneakers (L.A. Lights)
Brand. Rob says his dad's company put the lights in shoes.
Heelys
Brand. Wheeled kids' shoes now owned by BBC International; Taylor wants to slide into the show on Heelys.
Viome
Brand. Rob likes its at-home gut (stool) and oral microbiome tests with personalized supplements.
Rythm Health
Brand. At-home blood test (25+ biomarkers) Rob used; he says it's good for people without health insurance.
Apple Health / HealthKit
App. Rob pipes all his data into Apple Health; clarified HealthKit is connections, not AI.
Oura Ring
Brand. Rob wears an Oura Ring and a WHOOP.
WHOOP
Brand. Rob prefers WHOOP over Oura; screenless band you can clip into WHOOP clothing.
Jeff Bezos: one-way vs two-way doors
Post. Tyler used it to frame leaving consulting: an irreversible decision.
Grüns
Brand. Tyler's example of buying a moat with ads everywhere.
'Community' word origin (late 14th century)
Topic. Taylor's note: the word means 'common, shared by many' and entered English in the late 1300s.
Magnus Carlsen vs Hikaru Nakamura
Topic. Tyler's example of rivals who grow the chess community together; Taylor mentioned a documentary.
Magnus (2016 documentary)
Documentary. Possibly the chess documentary Taylor asked about.
Enshittification
Topic. Tyler: the natural decay of companies at scale; how to fight it.
Bonnaroo
Venue. Tyler saw Mumford & Sons on an early stage there before they blew up.
1,000 True Fans (Kevin Kelly)
Post. Taylor and Tyler on treating your early fans as special.
Nike's slide vs HOKA, On and Bandit
Topic. Tyler: Nike lost its community focus; HOKA, On and Bandit grew through run clubs.
HOKA
Brand. Running brand that rose through community, per Tyler.
On (On Running)
Brand. Running brand that rose through community, per Tyler.
Bandit Running
Brand. Brooklyn running brand built on the NYC run-club community.
Psychedelic-assisted therapy for veterans' PTSD
Topic. Taylor: veterans she knows healed with psychedelics, others didn't; example of science arriving before industry standards.
Kevin O'Leary ('Mr. Wonderful')
Person. Tyler quoted him: 'A salary is the drug they give you to forget your dreams.'
'The Man in the Arena' (Theodore Roosevelt)
Talk. Taylor: half the battle is 'getting into the arena', something DJ Price says a lot.
Call of Duty: Nuketown
Topic. Taylor's teen Xbox days sniping in Nuketown; floated playing Call of Duty on the show.
Bold Bar
Brand. Guest Sean Jagermann's honey-and-date-sweetened protein bar with coffee caffeine (mocha, peanut butter, cookie dough); hit Sprouts shelves the Monday before the show.
Sean Jagermann
Person. Founder of Bold Bar and the show's guest. From Montreal, left a finance/venture job to launch the bar; one-man operations team.
Sprouts Farmers Market
Organization. The grocery chain whose buyer took Bold Bar national after one pitch meeting; the bars landed in stores the Monday before the show.
Sprouts 'Forager Finds' section
Topic. Where to find Bold Bar in Sprouts: the section for new better-for-you products, not the main protein bar shelf.
Ikenobo (ikebana school, Kyoto)
Organization. Jaz mentioned 'an Ikebana school in Japan that really promotes teaching Ikebana' and that classes exist everywhere; Ikenobo is the oldest school.
Kenzan (flower frog)
Topic. The spiked base Jaz used to hold stems upright in a shallow vase; Taylor compared it to an acupressure mat. Jaz said you can get one for about $20.
Mouth taping
Topic. From Breath: mouth breathing reshapes airways for the worse, which is why people tape their mouths at night. Taylor floated trying it on the show.
Mastic gum
Topic. A tough-chew gum one host used before her wedding to 'shape up the face'; came up with Breath's point about chewing and jaw growth.
Cubita Truck
Brand. The food truck that will cater the Oct 18 Comedy Social; the hosts said they'd launch the menu soon.
Rice-and-music experiment creator (TikTok)
Person. Jaz found a woman on TikTok with a big following who plays music to jars of rice; one jar reportedly turned black. Hosts hope to book her.
RXBAR
Brand. One of the bars Sean named as part of his years-long protein bar obsession.
David Protein (David bar)
Brand. Named by Sean next to RXBAR as a bar he follows.
Clif Bar
Brand. Sean's mission line: Bold Bar 'should be the modern-day version of the Clif Bar', with protein and carbs but cleaner ingredients.
Coffee fruit extract
Topic. How the cookie dough and peanut butter Bold Bars get their caffeine: an extract of the coffee berry.
Do Things That Don't Scale (Paul Graham essay)
Post. Sean on doing in-store demos himself (Temple Fitness, Grindhouse, Equinox): 'every early stage founder will tell you, do the things that don't scale'.
Miguel Oliveira (chef, The Cheating Gourmet; founder of Scandalous Chocolates)
Person. Cooked the Cheating Gourmet chicken soup live with Taylor and DJ Price and told the story of his chocolate brand; awarded the golden spoon.
Scandalous Chocolates
Brand. Miguel's chocolate brand: lip-shaped single-origin Colombian dark chocolate (dark quinoa crunch, espresso cookie crunch, mint, toffee sea salt), 2–3 ingredients, $10 a pack; idea came on a 2017 flight home from Paris; name found in old LIFE magazine compilations.
The Cheating Gourmet (Miguel's shortcut-cooking format) — chicken soup
Topic. Miguel's 'cheat' approach: roast bone-in chicken with carrots, celery and garlic at 450°F, pull the breasts early so they don't dry out, then finish in store-bought broth with fresh herbs; about 2 hours instead of 4–5.
Springbone Kitchen (bone broth)
Brand. Supplied the broth for the soup; thanked on air ('Thank you, Springbone Kitchen').
Rice-and-music video (rice played Playboi Carti's "Evil J0rdan" turned dark)
Post. Taylor showed a woman's rice experiment where the jar played this song went dark; she has reached out to her to come on the show.
"Evil J0rdan" — Playboi Carti (song)
Topic. The song played to the dark rice jar; Price says he won't play it at his sets.
Music and plant growth
Topic. Taylor: plants (e.g. gardens played Mozart/classical music) perform better; tied to the music-and-rice talk.
The body's electrical signals: ECG (heart) and EEG (brain)
Topic. Taylor's answer to 'does everything have a frequency?': hospitals already measure the body's electrical signals with EKGs and EEGs.
A calorie is a unit of energy
Topic. Taylor: even food labels talk about energy — a calorie is defined as a unit of energy.
Capsula Mundi (tree burial pod)
Brand. Taylor told her husband she wants to be buried in a pod that becomes part of a tree, not a coffin or cremation.
Oxtail vs. kangaroo tail rumor
Topic. Price repeated the rumor that some 'oxtails' are kangaroo tails ('don't quote me on that').
Lab-grown / '3D-printed' meat claims
Topic. Talk about fast-food meat possibly being 3D-printed or lab-grown, a 'Bill Gates company' and McDonald's.
Cassoulet
Topic. Miguel's favorite thing to cook (an all-day French bean stew with roasted meats and a toasted-bread crust); floated as a future Cheating Gourmet.
LIFE magazine
Brand. Miguel found the name 'Scandalous' flipping through bound multi-year LIFE magazine compilations.
Rationing in Cuba (la libreta)
Topic. Miguel remembered Cuban store shelves with nothing but 50-lb bags of rice, in a talk about food costs, food deserts and COVID scarcity.
Frequency Friday social post: "Do you believe everything has a frequency?"
Post. Taylor said the show posted this graphic that week and used it to open her explanation of frequency.
David Stickle (comedian)
Person. Episode 11 guest: stand-up comic from Rhinebeck, NY, about three years into comedy; talked his start, bombing, AI joke theft and AI flyers.
Likeable (David Stickle's stand-up comedy show)
Podcast. David's weekly show interviewing comics from an entry-level perspective (first open mics, first months); he said it's around episode 80.
Dan Madonia (comedian, Comedy Social)
Person. Named by David as Comedy Social's curator and his co-bill on the Dec 6 3 Up 3 Down charity show.
Charles Darwin: humor as 'a tickling of the mind'
Book. Taylor's opening quote on the science of laughter; read back later to David.
Victor Borge: 'Laughter is the shortest distance between two people'
Person. Second quote Taylor read to open the laughter segment.
Laughter lowers cortisol (Berk et al., 1989)
Study. Taylor: laughter has been shown to lower cortisol (she corrected herself from 'release').
Babies start laughing around 4 months; deaf and blind people laugh too
Topic. Laughter fact Taylor shared before breath work.
Dialectical behavior therapy (DBT) and the 'half smile' skill
Topic. Jaz (who uses DBT with her therapist) and Taylor described the soft smile: smiling softly on purpose to shift your emotions.
Facial feedback: smiling changes how you feel
Study. Claim that the physical act of smiling releases serotonin/dopamine and endorphins.
Suntory (whisky bottle used as Taylor's water bottle)
Brand. Taylor's glass water bottle is a Suntory bottle a restaurant waiter gave her.
The Moth
Organization. David asked if Taylor knew The Moth while explaining his start in storytelling.
The Porch: Live Storytelling (Hudson Valley)
Organization. David's first time on stage: a 15-minute story about faith to about 120 people at 'The Porch' upstate.
Laugh It Up Comedy Club (Poughkeepsie)
Venue. Where David did his first open mic; owner 'Cal' booked him that night. He's back there in December.
Comedy Cellar
Venue. David's example of a low ceiling keeping laughter in: 'a killbox'.
Comedy Central Presents
Documentary. What David watched every day after school growing up.
Gotham Comedy Club
Venue. David: 'I'm not headlining Gotham right now.'
Stamford, New York
Venue. Where David had a show that night; the running joke was that it's not Stamford, CT.
Chris Rock: bombing on purpose to test new material
Person. David's example: Rock reads new jokes flat in small clubs to test the words, not his delivery.
Anthony Jeselnik
Person. David's example of a one-liner 'misdirect' comic whose dark style can shock first-timers.
Olivia Carter: 'An AI bot stole my joke'
Post. First clip played: comedian Olivia Carter shows AI accounts reposting her personal-trainer joke (as seen on The Tonight Show).
Brett Olson: 'AI stole my joke and my outfit'
Post. Second clip: Brett Olson shows the AI account 'Tiffany Sloan' copying his billionaires/AI joke, gestures and outfit.
'Tiffany Sloan' AI comedian account
Topic. The AI 'aggregator' account copying real comics' sets; about 300K followers per the clip.
Instagram: report or label AI-generated profiles
Topic. David: a week ago you couldn't report an account as not a real person; now that button exists.
3 Up 3 Down Organization
Organization. Charity show (moved to Dec 6) with David and Dan Madonia; proceeds go to accessible playing fields for kids with disabilities.
Six degrees of separation
Topic. Taylor: 'everyone's six degrees from everyone', said as a reason to show up and network.
Chef Laura Armitage
Person. Teased as the next segment: a traditional family recipe from the 1970s; she uses AI and has a therapy background.
Jimmy Dean pork sausage
Brand. The sausage Laura's mom always used and still the one she uses; 'not that bad for you', browned first
Graza olive oil
Brand. The olive oil used on set to keep the lean sausage from sticking and to soften the onions; 'we love our Graza oil'
Rachel Antonoff (Seafood Tower apron)
Brand. Shout-out: her team styled the crew; Taylor wore the Seafood Tower apron, her first apron ever; crew got a clothing haul
Pepperidge Farm stuffing mix
Brand. Jaz's family 'cheat'; Laura says it's a fine hack if you have no old loaf or breadcrumbs
Oleo (margarine)
Topic. Her mother's 1974 recipe calls for 'butter or oleo'; they use unsalted butter instead ('butter is better')
Sourdough bread cubes (Nikki's sourdough)
Topic. Laura's daughter Nikki's homemade sourdough, cubed and dried at 250°F for about an hour with salt and pepper, as the stuffing base
Fond (pan drippings)
Topic. Laura explains fond, the browned bits left from the sausage that flavor the onions and celery in the same pan
Stuffing safety: stuff the bird or not
Topic. The Thanksgiving controversy; Laura says current advice is not to stuff the bird (salmonella risk) and to bake stuffing to 165°F in the center
Stuffing vs. dressing
Topic. Second debate: what you call it, by region (Jersey vs. the South)
Stock vs. broth
Topic. Jaz asks if chicken stock and broth differ; Laura says yes; tip: warming stock in the pan deglazes it and makes cleanup easy
Induction cooking
Topic. Laura notes cooking on the studio's induction burner is different from gas
Butter-wrapper pan greasing tip
Topic. Laura greases the baking pan with the butter wrapper; Taylor calls butter wrappers a stand-in for parchment
Adjustable strike plate
Topic. Laura's AI tip: she photographs house repairs and asks AI; it taught her about adjustable strike plates for the studio door
AI as a therapist
Topic. Laura, a former counselor, says AI 'doesn't have the luggage' and doesn't judge; hosts add it's not a human or a licensed professional
Kamloops Sexual Assault Counselling Centre
Organization. Laura's past work in Kamloops, BC: trained and certified to help survivors of sexual assault, sat on the group's board, co-facilitated a men's group
The Halal Guys
Brand. Came up when Laura said the best turkey she ever had was a halal turkey
Thanksgiving (Canada)
Topic. Laura lived in Canada (Kamloops) and lives in Washington state; asked if she grew up with Canadian Thanksgiving
Live Fridays 9:30 AM ET